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Chairman of the company was a guest of CCTV column

Date:2016.08.29

On December 23, 2014, Mr. Gao Qingyun, Chairman of Shandong Huihuang Food Co., Ltd., as an expert in canned food industry, was invited to participate in CCTV's "Witness the Growth of Enterprises" column to interpret cans for consumers

 

The first part is about the legend of cans
 

The host:
 
1. MYTH 1: When it comes to canned food, people immediately think of preservatives. Preservatives can affect your health, but are there preservatives in canned food?
 
High dong
 
In fact, preservatives are the biggest misconception people have about cans. The reason why cans can be preserved for a long time without deterioration is completely due to the sealed container and strict sterilization, and preservatives have nothing to do with it. As early as 150 years ago, French scientist Pasteur discovered that bacteria, molds and yeast microorganisms can multiply in food, causing food to spoil. Boiling food can kill bacteria, and then put food in a closed bottle, which can be stored for a long time. Therefore, canned food came into being. (Note: There were no preservatives back then.)
 
Can processing is widely used pasteurization, strict sterilization, can achieve true asepsis. In addition, the common canned packaging on the market, such as tinplate, glass bottles and various flexible packaging, are completely sealed packaging, which can make the sterilized food in a vacuum, block the entry of external pollution, prevent the breeding of bacteria again, and will not deteriorate when stored at room temperature. Therefore, no preservatives are needed in canned food at all!
The host:
 
2. Rumor 2: The fruits in cans often look beautiful and fresh. It's hard to believe that these fruits are all natural, whether they are filled with flavor and color
 
High dong
 
In fact, the processing of canned food is essentially different from that of beverages, pastries, etc. Canning was invented to preserve fresh food, not just to taste good. Therefore, the core of a can is the solid material, that is, the raw material of food. If these solid materials are added with flavor and pigment, they will become "", which will affect the appearance of the food. The next canned material is the fruit that is medium ripe at 7-8. The fruit itself has a good color and sweet fruit aroma. Moreover, most of the sales of canned goods in our country are for export. As is known to all, western countries have extremely strict requirements on food additives, which has also formed the good habits of Chinese canned goods manufacturers. Therefore, regular canned food does not even use common sweeteners to strictly ensure the original taste of canned food
host:
 
3. Rumor 3: There is an opinion that canned food is subjected to high temperature and pressure, and a lot of vitamins will be lost. What do you think of this opinion?
 
High dong
 
In the process of canning, the pasteurization processing temperature will not exceed 100; While our daily home cooking temperature is generally over 200, vitamins and other nutrients are not lost in canning any more than they are lost in cooking. What's more, canned tomatoes contain more nutrients than we would normally cook: The sterilization process does not lose the fruit's nutrients and makes many nutrients easier for the body to absorb, such as lycopene, which is twice as high in canned tomatoes as in fresh ones
 
The host:
 
4. MYTH: Canned food is processed, so it's not fresh
 
High dong
 
The processing process of canned food is precisely to "keep fresh". Fruit will lose nutrients if it is not processed after being picked. Studies show that fruits are still 'breathing' after being picked, and some nutrients begin to decrease continuously. Within 24 hours, the general fruit will lose 20%-40% of its vitamins. Therefore, the fresh fruit will become stale after being transported and sold for a long time. And canned food from the orchard to the factory, from fresh raw materials to finished products, as long as less than 12 hours, the sterilization process can stop the chemical reaction of the fruit in time, so that the nutrition of the fruit is fully retained in the fresh state

 

The second part of the walk into brilliant food
 
The host:
 
5. After listening to you say so much, consumers' concerns will be dispelled and they can rest assured to eat canned food. Today, Gao Dong has also brought us many products
 
High dong
 
There are more than 200 single products in our products. Today, we respectively bring a more characteristic product among the brands, which is also our products with appearance patents
 
Green Mountain Orchard 260G: selected fruits, mixed with rock sugar, meet the needs of modern people in volume packaging, compact, fashionable and portable
 
Glory Star 608G: This is a product developed by me in 2008. With its unique water cup packaging, it has broken the traditional packaging convention of canned products, and has been widely recognized by consumers. Therefore, the bottle shape of this product has been widely imitated in the same industry
 

 
The host: 
 
6. What are the advantages of eating canned fruit compared to eating fruit at ordinary times? 
 
High dong 
 
There are seven advantages to eating canned 
 
fruit: An airtight package open can ready to eat, travel, easy to carry 
 
Two, save cleaning, peeling time, improve life efficiency 
 
Third, rich nutrition, the season of fresh fruit, rich flavor, north and south flavor, all in the pot 
 
Four, safe to eat, the use of advanced production technology, vacuum seal, no preservatives 
 
Fifth, it tastes stronger than fresh fruit and tastes better than traditional fruit juice 
 
six. Store at room temperature; Shelf life over 24 months, no refrigeration required 
 
Seven "out of season" fruit price is expensive, nutrition, quality, taste discount, the season processing, taste is, nutrition, low price
 
The host:
 
7, for consumers, the most concerned about is food safety, that brilliant food is how to control the quality of the product
 
High dong
 
Our company always regards product quality and safety for the lifeline, on the basis of high quality raw materials, by means of advanced technology, excellent quality as the standard, through the fruit raw material quality control, production process quality control, quality control, strictly enforce the ISO9001 international quality management system, ISO22000 food safety management system standards, the implementation of the entire production monitoring, to ensure product quality


The host:
 
8. Now there are many similar products in the market. What are the differences between the products of Huihuang Food and other products?
 
High dong
 
Our company's products have eight advantages
 
1) Sixteen years of focus on the production of high-quality cans
 
2) The company is located at the foot of Yimeng Mountain. The raw material of the fruit comes from the pure natural green orchard base of ten thousand mu
 
3) Do not add any pigment, preservative, no pesticide residue
 
4) The water source comes from the deep underground organic mineral water below 1000 meters
 
5) Add high quality rock sugar and vitamin C to make the taste more refreshing and delicate
 
6) The whole production process from picking to filling is controlled within 6 hours to avoid the loss of nutrients and lock up more nutrients
 
7) The product quality grade is superior, two grades higher than the national quality grade requirement
 
8) In 2011, it was settled in the Great Hall of the People and used for state banquets
 
The host:
 
9. Brilliant Food has been around for 16 years and has launched a lot of popular products for consumers. What is your plan for the future
 
High dong
 
1. In the future, our products will continue to be consumer demand-oriented, continue to improve product technology and taste, and open 12 new products every year
 
2. In the next five years, our company aims to achieve a sales revenue of 700 million yuan. Drive fruit farmers to 3000 households. A total of 5,000 jobs were created. Adhere to the road of sustainable development, to do a hundred years of enterprise